Coaching Staff - Part Seven

Having looked previously in this series at the application of the coaching cycle and how a manager/leader can find time to coach, this final instalment is aimed at the relationship between coaching and other learning solutions, in particular, training courses.

There are a variety of learning solutions or tools available for helping staff to learn. The most common is to send staff on a relevant training course but there is also the option of using tools such as eLearning, procedural documentation, technical documentation, team briefings, formal education programs, educational books and online articles, forums and blogs. Critically, all of these tools are predominantly knowledge based and they do not, in the main, develop skills, behaviours or attitudes – all of which are required for a staff member to become fully capable in the relevant area.

For example, is it possible to send a staff member on a relevant training course and as a result, for them to become completely competent in that area without any additional intervention?

The answer is – possibly. But only if they are able to practice what they have learned and develop in that specific task or skill area through self evaluation. From a leadership perspective, it will be completely hit and miss as to whether the individual is able to apply what they have learned and become fully competent.

The chances of a staff member becoming fully competent are significantly enhanced if the leader is able to make regular coaching interventions alongside the alternative learning tool. By all means use training, eLearning or any of the other learning and development tools to kick start or support the learning process but they should always be used in conjunction with one-to-one coaching – not instead of it.

One of the common traps managers fall into is to identify a training need (often as a result of the appraisal process) and to arrange for the staff member to attend a relevant training course and then to simply tick the box – job done! Whereas a smart leader will possibly utilise a training course to kick start the process but they will then work with the staff member upon their return to work to develop opportunities for practice, supported by regular feedback interventions.

In short, training courses, eLearning modules, procedural or technical documentation predominantly fulfil the first stage of the coaching cycle – instruction. They simple do not and cannot replace the following four stages of the coaching cycle – demonstration, practice, observation and feedback. These stages can only be achieved by actively coaching staff on the job.

I hope this series on coaching staff has been useful. Becoming an effective coach is a pre-requisite of becoming an effective manager of people – a workplace leader. If you or your company would like any guidance in developing a coaching culture and improving the leadership capability in this area, please contact me via the ELC website to discuss how we can help you move forward.


Simon Cooper is chief executive of the Experiential Learning Centre, author of the exciting new book, Brilliant Leader and architect of the Brilliant Leadership workshops.

Coaching Staff - Part Six

Previously in this series we have looked at the five stages of the coaching cycle; instruction, demonstration, practice, observation and feedback. But knowing how to coach is only half of the equation. Perhaps one of the greatest barriers to staff receiving the coaching they need is that the leader struggles to find time to coach – it is one of the most common objections that I encounter.

Most people would agree that coaching and developing staff is an important leadership activity but it is rarely urgent – nobody (apart from the staff member involved) is going to notice if you skip a coaching session today but all hell is going to break loose if you miss that project deadline! As a result, coaching doesn’t happen as often as it should and frequently managers will absolve themselves of coaching responsibility by sending people on training courses. We’ll look at the relationship between coaching and training courses in the next part of this series but for now, let’s just focus on how you can find the time to coach your staff.

Firstly, let’s be perfectly clear about one thing. If you are responsible for managing and developing staff, coaching is a core part of your job. No ifs. No ands. No buts. It is part of what you are being paid to do and the main way you can get your staff to perform at a higher level is to help them to become more capable. So, the bottom line is this – you simply have to find time to coach your staff. And here are some suggestions that I hope will help you find that time.

1. Schedule – Build it into your schedule (diarise it if you have to) in order to make a clear commitment to coaching your staff.

2. Delegate – Are you doing things right now that your staff could be doing just as effectively? Is it quicker to do it yourself? Are you hanging on to jobs you like doing? The more you coach, the more you can delegate – trust your staff and learn to let go.

3. Good Enough – Are you a bit of a perfectionist? Do you spend more time than you should on tasks to make them perfect? Can you do them quicker and to a standard that is still good enough? Well here’s the thing – good enough IS perfect!

4. Enjoyability – Are you spending more time than you should on some tasks because you enjoy doing them? Are prioritising these tasks ahead of coaching for the same reason? You don’t need me to tell you that more personal discipline might be required then.

5. Automate – Are there some tasks and functions that could be automated? What are you waiting for?

6. Negotiate – When you ask others to do things for you, do you build in some flexibility to the deadline ‘just in case’? Most of us do. So what does that tell you about some of the deadlines you are working to? Yep, there is often scope to negotiate the deadline and/or the work content in order to buy yourself some more time.

7. Innovate – Use your resources wisely. What tools have you got to help you coach? Are there are other people who could help out with some of the coaching activities. You don’t have to do all the coaching yourself but you do have to make sure it gets done.

There are few things in the leadership role that are more important than coaching and developing staff – yes there are some, but not many. You need to find the time to coach, see it as a core part of your job and prioritise accordingly.

In the next and final part of this series we’ll be looking at how you can combine coaching with training courses in order to make developing staff more effective and more efficient.


Simon Cooper is chief executive of the Experiential Learning Centre, author of the exciting new book, Brilliant Leader and architect of the Brilliant Leadership workshops.

Coaching Staff - Part Five

So far in this series we’ve looked at how to provide clear instruction, effective demonstrations, enable practice in a safe environment and the under-rated element of observing this practice. In this section we’ll be looking at how to make an effective coaching intervention and provide feedback to the staff member.

In fact, the very phrase, provide feedback to the staff member is wrong. This implies that feedback is a one way process whereas it really should be a two way discussion. Wherever possible, the staff member should be encouraged to review their own performance or progression in the task or skill area with a view to identifying what has worked well and what can be improved. The coach’s role is to ask great questions and listen actively. In Brilliant Leader I recommend the use of the communication funnel as a key coaching technique for such interventions.

Apart from being a two way discussion, what are the other aspects of a feedback intervention that we should consider?

1. Positive Reinforcement – It is vital that people understand what they have done well and why. This is much more than simply praising the individual. It is about helping them to understand the positive behaviours they have employed so that they learn when and how to employ these behaviours in the future.

2. Constructive Improvement – When something hasn’t gone as well as was intended, it is important for the staff member to understand what they needed to do differently and how. The key guideline here is that if they were to perform this task again will they be able to exhibit different and more effective behaviours.

3. Support Interventions – Often, a feedback intervention occurs because the staff member asks for help – usually because they encounter something new or different in relation to the task or skill area. In the early stages of the coaching cycle, the coach might simply provide a recommendation or even an instruction. However, as the individual becomes more accomplished, the coach’s role is to challenge the staff member to come up with their own solutions or recommendations. These can then be shaped, if necessary, before being ratified.

4. Timely – Coaching interventions should be timely. The longer it is left after the event before the staff member receives feedback, the less relevant the feedback becomes. This presents particular challenges for those who are coaching remotely. This might involve coaching via the telephone or video conferencing. It might also indicate a need to meet with the staff member more frequently or to involve additional help in the coaching process from those who are on the same site or location.

5. Motivational – While remembering that the purpose of a feedback conversation is for the staff member to learn, it is also important that the environment that is created is motivational and inspirational. This requires that encouragement is provided even when correcting or improving behaviour. The feedback session should finish on the development of an action plan or a summary of key points that will be taken away from the session and the coach should instil a sense of belief in the staff member that they can successfully implement and apply these actions.

The final point to make when considering the coaching cycle is to remember precisely that – it is a cycle and not a straight line process. The cycle will repeat less and less frequently until the staff member becomes fully competent in the task or skill area. This implies that coaching is an ongoing process not a one off exercise. To be clear on this, coaching is a fundamental part of managing and leading people – it is a core part of the job.

This will be an important point to note in the next part of this series we explore how to find the time to coach.


Simon Cooper is chief executive of the Experiential Learning Centre, author of the exciting new book, Brilliant Leader and architect of the Brilliant Leadership workshops.

Coaching Staff - Part Four

So far in this series we have looked at how to instruct staff members in a task or skill area, provide effective demonstrations and enable opportunities for them to practice, ideally in a safe or non-urgent environment. An often overlooked and under-rated aspect of coaching is monitoring and observing how the staff member is developing in the task or skill area. This then, is our focus for the next stage of the coaching cycle.

One of the workshops I run frequently is presentation skills. These are highly practical workshops that involve a lot of practice and feedback. When a presentation has not gone entirely as planned, I will often ask both the group and the presenter how it could have been improved. While they often come up with some useful ideas, they rarely get to the root of the issue. And this is where I have to earn my crust as a coach – by not just observing what everyone else has seen but also, identifying what is happening and why. I have to see the things that other people haven’t spotted in order to suggest one or two changes that would transform the presentation.

This is at the heart of coaching observation. The coach has to observe what is happening and also what is not happening. They must see the things that others can’t and identify why things are happening. This enables them to provide feedback that gets to the root of the issue and enables the staff member to improve, noticeably, when they next try to practice the task or skill.

I believe this is an intuitive part of coaching and as such, it is difficult to be specific on how to develop this aspect of the coaching toolbox. However, I offer the following guidance.

1. Observe what is happening but more importantly, identify why it is happening.

2. Observe what isn’t being applied.

3. Ask the staff member to reflect on what you have observed.

4. Get to the root of the issue.

5. Don’t try to improve too many areas at once. Identify the base learning that needs to take place before building on this to improve the finer details later.

In the next part of this series we’ll be looking in depth at the art of providing feedback to staff with a view to reinforcing what they are doing well and improving things that could be done better.


Simon Cooper is chief executive of the Experiential Learning Centre, author of the exciting new book, Brilliant Leader and architect of the Brilliant Leadership workshops.

Coaching Staff - Part Three

Previously in this series we looked at how to provide staff members with clear instruction and an effective demonstration. In this third part of the coaching series, we’ll be looking at providing staff with opportunities to practice what they have learned. This requires that first we look briefly at the art of delegation.

Essentially, there are two reasons for delegating to staff members – firstly, to get the job done and secondly, to develop the individual. In delegating simply to get the job done you should primarily focus on ensuring the staff member is already capable of what you are asking them to do. Delegating to develop the individual is what concerns us here.

When looking to provide opportunities for the staff member to practice what they have learned, the leadership challenge is to try and create a safe environment. On occasion, there might be opportunities for safety to be created via a simulation but more often than not, safety comes by the delegation being in a non-urgent situation. This provides the coach with an opportunity to check work and provide feedback before it goes live.

Practice should also be timely. That is, it should occur shortly after the staff member has received instruction in the task or skill area (and optionally, a demonstration). If something is explained today and no opportunity for practice occurs until three weeks later, how much knowledge will have been retained?

In Brilliant Leader, I also make the point that practice should be graduated. That is, the practice should be made more complex in graduated stages until the staff member has developed completely in the task or skill area. The staff member also needs to know that support is available throughout the practice period although as we shall look at in the feedback part of this series, the coach will not always provide the answers.

Before we get to that aspect of coaching, we’ll be taking a brief look at the next stage of the coaching cycle – how to monitor and observe the staff member while they are practising. This will be our focus in part four of the series.


Simon Cooper is chief executive of the Experiential Learning Centre, author of the exciting new book, Brilliant Leader and architect of the Brilliant Leadership workshops.